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Biography Of Aaron Montgomery Ward
Beginning of Essay
Aaron Montgomery Ward was born on February 17, 1844, in Chatham,
New Jersey, to a family whose ancestors had served as officers in the
French and Indian Wars as well as in the American Revolution. He was named
after General G. Aaron Montgomery Ward, a general in .... Middle of Essay .... years. In this period, Aaron Montgomery Ward learned the mechanics and
customs of retailing.
Aaron the moved to Chicago, which was the center of the wholesale
dry goods trade. The Chicago City Directories for 1868 through 1870 listed
him as a salesman for Wills, Greg & Co. and later for Stetthauers & Wineman,
both dry goods houses.
Aaron Montgomery Ward felt that a way of doing business must be
found that would bring relief from the traditional systems. The plan that
shaped in Aaron's mind was to buy goods at low cost for cash, eliminate
retailers, and cut selling costs to the bone, he could offer goods to
people, at appealing prices - for cas ....
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