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Jim Wright English 101 Sexual content is used in advertisements, but the way that it is presented depends on the target audience. In advertisements directed at men, the women are shown wearing little or nothing at all. When people look at a man in an advertisemen ....

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.... second and look. When he stops to look at the woman he will see what is advertised and when he does this the advertisers have accomplished what they set out to do. The man sees this woman in the advertisement and believes that by buying this product perhaps he will attract a women like this. For example, in a Bacardi Rum advertisement from a recent men's sports magazine, there is a picture of a women's waistline and she is holding a glass of rum along with a lime. This is a woman with perfect, stereotypical curves. She also has a belly button ring for added sexual tone. When a man looks at this advertisement and sees this perfect body, he thinks ....