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Jim Burnett This ad for Bongo jeans is from the April issue of Seventeen magazine. The ad gives no written description of the product. Only symbols and hidden messages are used to draw in the reader and stir up interest in the product. There is an attractive you ....

Middle of Essay
.... face. She obviously knows that her hand is a winner, and that her companion will soon be without even his shoes. On the table are two glasses of milk. This is one of the most powerful images in the ad. I believe they are there to counteract the sexual overtones and idea of risk-taking in the ad. Milk is included as if to say, "Even though these two young people are probably going to have sex when the game is finished, they are wholesome, good people." Milk works much better than using soft drinks, for example. If the makers of the ad had used cola for instance, the reader could not have really known if the liquid in the glasses was cola, dark ....