Beginning of Essay
In order for advertisements to succesfully portray a product, they must be directed to the appropriate intended audience. Magazines, in general, are usually geared towards a specific audience with distinct interests. Therefore, the `ads' need to be carefully de ....

Middle of Essay
.... type set across the top of the page accompanied by the words: `Size Matters". This leads the reader to ponder the meaning of this rather unusual phrase and to further read the smaller print. Here, the reader encounters an irregular font of different sizes to accentuate certain words. While this may be annoying to many, its overall purpose is to create a lively playful environment through the usage of fonts. This, of course, is an attempt to appeal to a younger gaming audience. On the other hand, the `Microsoft Project' ad does not envoke any visual desire read further into the text. The sections are divided into fine print paragraphs with a s ....