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Broadcasting, Programming, And The Audience
Beginning of Essay
Steiner's Model
Steiner's model on programming preferences and broadcasting choices
tries to show how stations come to the conclusion of what programming to show.
This model goes on the assumption that broadcasters will go after the largest
audience possible.
.... Middle of Essay
.... start to
broadcast soaps. By show soaps, it would capture a market of 2600 viewers. All
viewers would watch because soaps is their first choice or it is their second
choice but their first is not available.
The FCC then offers a license to station B. After examining the audience
sizes, stations B also starts to show soaps. By programming to this audience, it
splits the soaps market with station A and both of them have 1300 viewers.
Station B does not pick another programming because no other choice can
offer more than 1300 viewers.
When the FCC offers a license to station C, things will definitely
change in this market. St ....
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Words: 1856 - Pages: 7
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