Beginning of Essay
Fr. Kavanaugh was on the mark when describing the effects of advertising on society. Our moral values are being degraded by the bombardment of impropriety by the media. Adler would be quick in pointing out the reason why these messages have such a negative effe ....

Middle of Essay
.... not true. When advertisers make these statements, therefore, they are directly misleading the public. The other tactic used, however, is a bigger problem, being not only harder to identify but having more problematic effects. Since society likes to think of the good as a subjective thing, it would seem to be acceptable for advertisers to qualify their products as being good. However, Adler shows that some goods (namely needs dictated by human nature) are universal to all people. Advertisers commonly exploit this by associating their products not with the apparent good they are truly associated with, but with one of those real goods. Thoug ....