Beginning of Essay
We are constantly surrounded by advertising. From bus stop benches to televsion commericals. Everywhere we lookd something is being advertised. Two of the best ways to advertise are radio and television. These two mediums affect virtually everyone. Most of u ....

Middle of Essay
.... target audience, you will be able to aim your advertisments at them. Therefore, a business should take the time to do some research and plan their adveritising strategies. For the small advertiser rafdio is the most effective medium. It can reach a target audience and people are likely to hear the advetissment more than once. Most prople spend a great deal of time listening to the radio. They listen while they are commuting to work, are at the office, and while communting home. Radios greatest advantage is mobility. It can and does go everywhere. Its weakness, which can also be viewed as a strength is that it sis limited to tow things, sound ....