Beginning of Essay
Universal Studios Escape, unifies the “old” Universal Studios Florida, the all new Universal Studios Islands of Adventure theme park, a City Walk of restaurants and night clubs, and a new luxury hotel all under one name. ‘Islands of Adventure’ and City Wa ....

Middle of Essay
.... ‘Islands’ employs five theme-based areas, constructed around a lake, that include high-speed thrill rides, water rides, and an actual life sized replica of ‘Jurassic Park’. Universal uses a strategy of appealing to 10-15 year olds—older thrill seeking kids at an age they claim are no longer interested in Mickey Mouse. Universal Studios Florida sold a mere $9 million worth of tickets to its park last year, versus the $41 million that nearby Disney raked in. A one-day pass to the park will bring in $42, the same rate as Disney. ‘Escape’s package prices are also competitive—about $1000 for hotel and three day passes for a family ....