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Usage Of The Internet
Beginning of Essay
Nielsen Media Research, which began studying Internet usage in
1994, reported that in 1995 40% of Americans over the age of 12 had
access to computers. (Nielsen Media Research, July 1996) 10% of
Americans over 16, were online at that time. In their most recent
s .... Middle of Essay
.... survey results released by DeWitt Media in
February 1997, almost two-thirds of all marketers have advertised
on the Internet. 54% of those surveyed plan to increase their
online advertising budgets in 1997. (Online Marketing Growing
Strong, January 21, 1997) In addition, Advertising Age reported,
"of the 100 Leading National Advertisers, 46 have purchased Web
advertising" through July 1996, and nearly all have corporate Web
sites. Many plan to make online advertising a line-item in their
budgets for the first time this year. (Williamson, October 21,
1996)
However, the survey also revealed that only 11 of the top
advertisers in tra ....
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Words: 819 - Pages: 3
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