Beginning of Essay
was the 1982 best-selling look at excellent companies and an attempt to identify the attributes they had in common that helped to make them successful. Thomas Peters and Robert Waterman studied dozens of American companies and deemed these companies to be excelle ....

Middle of Essay
.... service level. This is the foundation of its extraordinary success. Analysts showed how much could be saved if Frito would reduce its commitment to service The analysts are right, Frito would save money. However, analysts can not begin to predict the impact of service unreliability on the sales force, retailers, and eventually on the market share loss. The successful companies limited themselves to a handful of themes that were intense and repetitive, and highly successful in helping employees buy into themes. Quality and service were the hallmarks of these companies. In addition, everyone's cooperation was required; they demanded extraordinary perfo ....