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Ben & Jerrys
Beginning of Essay
Ben & Jerry's seem like an interesting company to do a report on and/or even work for. To start I would like to say that I am not that crazy about their ice cream. I have always been a Haagen-Dazs nut but, after reading up on all the favorable things that Ben & .... Middle of Essay .... 7.5 percent of the company's yearly pretax profits, which is donated to charities. Ben & Jerry's has two bottom lines: one is profit and, the other is "how much the company contributed to the quality of life." The Peace Pop and Ice Cream bar on a stick was packaged with a message saying, "One Percent for Peace" and, donated one percent of the profits for peace efforts. They also used their ice cream shops for voter registration sign-ups, giving every voter registering one free cone. They helped register thousands of new voters in Vermont. Also Farm Aid and Family Farming issues were put on their ice cream pints.
Ben & Jerry’s prides it ....
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Words: 655 - Pages: 3
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