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Wal-mart And Its Market Struct
Beginning of Essay
In a world where most retailers are categorized as having a monopolistic competition market structure, Wal-Mart Stores Inc. appears to have an oligopoly market structure. Nevertheless, because there are far too many retailers to deal with, then they also have a m .... Middle of Essay .... opening stores in the suburbs where the money was. Wal-Mart decided that it was in their best interest to stay put in rural and small-town markets. They felt that the people from the suburbs would come to them, which is exactly what ended up happening. Their simple strategy worked; one store would cater to several different towns.
In less than three decades of existence, Wal-Mart grew from a single small discount store in Rogers, Arkansas, to the largest retailer in the nation. This title was previously held by Sears Roebuck and Co., but during the early 1990's they were surpassed by Wal-Mart and Kmart. Sears has since regained the number two sp ....
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