Beginning of Essay
Media affects everyone and everything; . Media is everywhere and surrounds everything. Henry Jenkins and Marshall McLuhan have differing points of view as to what the meaning of media is. They both, however, have their particular ponits which they describe well ....

Middle of Essay
.... the next twenty years. After that, he passed the team down to his son Peter. This is a great example of Jenkin's definition of Folk Culture. A very important item was passed down from generation to generation of O'Malleys, eventhough the item was quite massive. Throughout the years, however, the Dodgers were much a part of popular culture. Baseball was known as "America's Favorite Past-time," and still is. The tradition that the O'Malley family had with the Dodgers lasted until 1998, when a big corporation, the FOX group owned by Rupert Murdoch, took over the team. This was a time of change, but some could argue was for the best. Being owned ....