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“Masters of Desire: ising” “Always Real: Coke chillin’ in the Hood” By: Scott Charles How would these two guys analyze an advertisement? Evidently, these two guys know how to sell something. When I see an advertisement, I see them ....

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.... Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this ....