Beginning of Essay
Unveiled in February 1996 at a low-profile motor show in Hamburg, the Porsche Boxter was not born on a computer screen or in a focus group, but in the hearts, minds and imaginations of a small band of engineers with a passion for driving. Many were surprised when ....

Middle of Essay
.... car, and the MGF, with a true tradition in sports car making, much like Porsche. And also the Honda NSX. The basic Boxter model did amazingly well on the market; at first having a waiting list, mainly due to the fully customisable interior and exterior. 78 different metallic paints and 48 different leathers brought about the main available choices to customers. The Porsche Boxter S, at $6000 greater expense, still has a 2-year waiting list. Despite the great profile the Boxter was building, Porsche decided not to invest into international advertising, and instead adopted a direct mail system in each of its countries of sale. Thus the only peop ....