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"Contingency Theory of Accommodation and Advocacy" Contingency theory of accommodation/advocacy is a more realistic depiction of public relation strategies or models based on a continuum. The contingency theory represents the organizations possible stance on a wid ....

Middle of Essay
.... public and not the outcome of the interaction with that public. The theory focuses then on what decisions led the organization to their stance in concern with greater or lesser accommodation to that public. One of the many factors suggests that more accommodation or more advocacy will be effective in gaining departmental and organizational objectives in the short and long term. The contingency theory further goes on to say that an accommodative stance, questionably a part of a two-way symmetrical communication may not be completely ethical, in fact it could be contrary and unethical to morally repugnant publics, for those who hold some positions to ....