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The incredible idea behind taking a course such as Theories of Persuasion is that a student can discover the principles and theories behind everyday decision making and beliefs. What may seem like simple ideas, in reality, are very complex processes. Fishbein an ....

Middle of Essay
.... of the previously mentioned terms. The Expectancy Value Theory plainly states that “for behaviors, our attitudes were a function of our beliefs that an outcome would occur, and an emotional evaluation of that outcome.” There is a mathematical advantage that applies your rating of certain factors and weighs the positives versus the negatives. The second term that applies to the theory at hand is Subjective Norms. It a simple idea that consists of attitude determination in two separate parts. Firstly, the person considers what others think he or she should do and, secondly, whether or not the person wants to “conform to these ....