Beginning of Essay
Persuasion is the force exerted to influence behavior that includes a reflected change in attitude. Everyday we are bombarded with messages from people who wish to influence our behavior and attitudes. Persuasion can be used to accomplish good as well as bad, thou ....

Middle of Essay
.... combination of the two is common and effective. Computer ads rely primarily on the central route, because their target audiences are perceived as highly analytical. Promotion for alcohol and tobacco products employ the peripheral route because they wish to draw attention away from the possible negative effects that they are, in reality, associated with. To truly understand the effects of persuasion it is necessary to break the act down to its smaller components. The for elements of persuasion are 1.) The communicator, 2.) The message content, 3.) How it is communicated, and 4.) The receiver of the message. The content of the message is important but a ....