Beginning of Essay
For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for ....

Middle of Essay
.... the combination of patented and other proprietary technology and unique styling. The company has focused on eyewear innovations for sports applications, and its products are worn by a variety of athletes, such as skiers, cyclists, runners, surfers, golfers, tennis and baseball players and motocross riders. In addition, the company’s products, which are currently sold in over 70 countries worldwide, have become increasingly popular with fashion-oriented consumers in the larger nonsports, or recreational, segment of the sunglass market. Oakley’s products currently include sunglasses (e.g., Frogskins, M Frames, Zeros, Wires, Jackets, X Metal, F ....