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Marketing Of Honda Motorcycles
Beginning of Essay
in the USA
The American Honda Motor Company was established as a subsidiary
by Honda in 1959. During the 1960's the type of motorcycles
brought by Americans underwent a major change. Motorcycle
registrations increased by over 800,000 in five years from 1960.
.... Middle of Essay
.... disadvantages in technology,
distribution, and manufacturing. The BCG report showed that
success of the Japanese manufacturers started with the growth of
their own domestic markets. The high production for domestic
demand led to Honda experiencing economies of scale as the cost
of producing motorbikes declined with the level of output. This
provided Honda to achieve a highly competitive cost position
which they used to penetrate into the US market. " The basic
philosophy of the Japanese manufacture is that high volumes per
model provide the potential for high productivity as a result of
using capital intensive and highly auto ....
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Words: 1671 - Pages: 7
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