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GE FOR THE NEW MILLENIUM The purpose of this report is to examine the Iomega Corporation, based in Roy, Utah, for the BA 201 ¡V Survey of Business course at Birmingham-Southern College. The company manufactures computer storage devices: the ZipTM and JazTM drives ....

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.... original efforts are now more than antiquated, Bernoulli Optical Systems remains a subsidiary of Iomega. In 1983 Iomega was made public, and for the next twelve years, the company would see a period of experimentation and growth. While Iomega remained behind the major industry names of Apple and IBM, the late eighties and early nineties were integral to Iomega¡¦s current success. The technical bases for the Zip and Jaz drives were built upon, leading to these products¡¦ 1995 release.2 Public response to the release of the portable data storage devices was enormous. Orders clogged the production component of Iomega before the disks were even rel ....