Beginning of Essay
Golf is a multi-billion dollar industry that is showing a growth in popularity due to media attention on rising young stars of the sport. Many different golf products are needed and sold to the millions of consumers who play this sport annually. Because of the l ....

Middle of Essay
.... of the golf ball market, and the current trends affecting the industry. By conducting this research, it may become apparent as to what it would take to penetrate and succeed in the , what type markets exist, and how much potential revenues exist. This research should provide enough information to understand the basic structure of the golf ball market. One question which this research would like to answer is: Is there room for a small business competitor? According to an industry survey conducted by Standard and Poor’s, golf product sales grossed approximately $3.9 billion in 1996 (5). Of these sales, $789 million dollars were spent on go ....