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Competitive advantage is not created within a single firm alone. Efficiency in internal operations is essential but not necessarily sufficient to compete globally. Factors external to the business are increasingly important. Each firm is inherently part of a "c ....

Middle of Essay
.... clusters ensure sustainable competitive advantage and that this strength has managed to help countries improve drastically on their global competitiveness. One region that is currently developing a very attractive multimedia cluster is San Francisco, California. The cluster is constantly evolving as telecommunications and computer technologies combine in a rapid fashion. Defined broadly, the multimedia cluster is the creators, producers, and distributors of software and hardware that integrate video, sound, text, and graphics. This integration is all done in a digital medium to produce a multimedia product or service. Currently there is an estima ....