Beginning of Essay
Carl Sewell’s book “Customers for Life” is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that every customer has the ability to be worth 332,000 dollars to your business if you ....

Middle of Essay
.... importantly, you do not want to pester the customer; if you bother the customer, they are not going to be happy. 2 Systems, not smiles. Saying please and thank you does not ensure you’ll do the job right the first time, every time. Only systems guarantee that. There are two major components of a system. The first being to do the job right the first time and the second one is having a plan in place to deal with things when they go wrong. Being nice to the customers is only 20% of providing good customer service, the other 80% of good customer service is providing the customer with what they need and want. 3. Underpromise, overdeliver. Cus ....