Beginning of Essay
Sitting down to watch the television today is more than just enjoying your favorite program. Commercials are a huge part of today's television programming. Seldom can we sit down and watch a show on T.V. without interrup ....

Middle of Essay
.... a commercial is "an advertisement on television or radio"(Dictionary 175). One commercial only lasts an average of thirty seconds and, if run in a good time slot, costs anywhere from fifty-five to one hundred thousand dollars (Baldwin 2). To think that a thirty second commercial can cost one hundred thousand dollars is outrageous. If it costs that much money for so little time then what is the logic behind airing commercials on television instead of placing an ad in the newspaper or dictating an advertisement on the radio? Originally, commercials began on the radio simply because the radio has been around longer than the television. Onc ....