Beginning of Essay
in my opinion is a company that right from the beginning was "build to last"(1), it was built to be the best in Europe. It's founder Enzo was driven to develop the best (fastest) sports car possible not the most profitable. He was a clock builder, not a time te ....

Middle of Essay
.... we have today in Italy, and they are the reason the Italians today are known for their beoutiful automobiles. It all began in Europe, more precisely in Modena, Italy where Enzo embarked on his lifelong passion in 1947. He was a racing pioneer, he engineered his cars with a "single objective in mind: speed,"(4) to build the fastest car possible in Europe. This in part is what distinguishes a part from all the other automakers around Europe. For Enzo it was a passion, he was driven by his passion to build the best racing car possible. In contrast the competition at the time was driven by profits. That is what sets apart from all the other sp ....