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Advertising
Beginning of Essay
PRODUCT NAME: Nike Biking Shoes
NAME OF SOURCE: Men's Health
DATE VIEWED: April 6, 2000
MAIN APPEAL: Belonging Needs, Esteem Needs, Self-actualization
FIRST IMPRESSION: 7
TARGET AUDIENCE: Adult or Adolescent males who play sports
TONE: .... Middle of Essay
.... gives the viewer of the ad a simulation of what his leg would be doing on a bike but with more power.
STYLE: The ad uses key words and key images to communicate its meaning.
A key word used in this ad is "Strapped." The word "Strapped" implies that when you wear Nike shoes you will get a secure tight fit in the shoe. This makes the viewer think that he/she will be able to pedal with strength and the force of a train. Therefore the ad makes you think that the shoes will give one the power of a train engine and in the viewer's eyes makes the Nike biking shoes a superior product to own. Another key words that are used in this ad are "Machin ....
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Words: 1283 - Pages: 5
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