Beginning of Essay
One might say that the business world is moving at a fast pace, a pace that is almost impossible to keep up with. This could be the result of the almighty Internet and the world of technology. In today’s society, technology has revolutionized how we as consume ....

Middle of Essay
.... to Amazon; they are Borders.com and Barnes and Noble.com. The purpose of this paper is to focus on the online booksellers and how they are homogeneous within their market. Online booksellers are booming within the market they stand, and with thousands of books to offer, why would the everyday consumer choose physical shopping over using the Internet? Could it be because they would rather feel the excitement personally and take advantage of the assistance provided by the book superstores, or would they rather shop within the convenience of their own home? The online booksellers offer just as many if not more selections on the Internet. They even o ....