Beginning of Essay
As Michael Winkleman described, public relations professionals and educators are currently engaged in a vigorous discussion of the role of ethics within the profession and the means by which ethics can be taught to both public relations students and professionals. ....

Middle of Essay
.... relations professionals basing their decision-making and recommendations to management on ethical principles and social responsibility are more likely to have a greater role in management decisions and activities. The result of this concern over ethics in the public relations field has resulted in a vigorous debate over the pros and cons of a universal ethics code. Many writers agree, despite their differences, that not only does ethical decision-making give public relations professionals more opportunities to participate in the management function, but it also assists the development of public relations as a "profession." Ethics and social respo ....