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1. How does advertising reinforce gender stereotypes? Today in the late 1990’s we can not escape advertising it bombards us from all types of media and every aspect of our lives. It is a multibillion-pound industry that stereotypes genders and tells us what ....

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.... male stereotype by showing a man in a space suit in outer space looking up beyond infinity. So as space men are looked upon as top class people who have achieved many peoples ambition to look down on the world this what he is portrayed as in the advertisement. The two advertisements reinforce gender stereotypes by showing the men as successful, and fearless. One is a business man kyaking and the other is an astronaut. For males this is how advertisements reinforce gender stereotypes. ‘Givenchy’ stereotypes Women as elegant, perfect and classy as in an advertisement for a perfume called ’Organza’. The same stereotypical role i ....