Beginning of Essay
Advertising relies on the consumers interperation of their product or corprate image, but sometimes that interpretation is altered due to the context in which they appear. In order to prove how context can alter the interpretation of an ad I have chosen two adver ....

Middle of Essay
.... picture would catch the audiences attention and its text would support the strength of the product. I do not feel there is a deeper meaning than that. In creating these ads the manufacture can not always account for the publics misread of the ad and therefore the product. I am confident that no one would misread the Altoid ad, its simplistic manner limits another interpretations. However, the GAP ad could be misread as exclusive or snotty if someone was not understand the image or the text. They might interpret their unability to relate to the ad with GAP¹s unwillingness to appeal to a broader audience. It could be seen as a store for onl ....