Beginning of Essay
Is there anything more appealing to a man's senses than beautiful women in tight, revealing dresses? Ok, maybe if the women were naked. Ad designers know their target consumers, and how to get their attention. A good ad can put ideas into the reader's head, and ....

Middle of Essay
.... have over men. Scanning over the magazine, the reader's attention is quickly caught by this ad. Five women with great figures, wearing tight dresses that show off their sexy legs and bare shoulders are leaning against each other. After seeing only a glimpse of this picture, the reader quickly turns back the page to look at the women more carefully. The women do the job of capturing the reader's attention. This plays a key role in how effective this ad is. What purpose does an ad serve if it does not capture the reader's attention? The women in this advertisement catch a man's eye, and their curiosity leads them to look at the actual messag ....