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In today’s business world, information about the customer is a necessity for a businesses trying to maximize its profits. A new, and important, tool in gaining this knowledge is . is a set of automated procedures used to find previously unknown patterns a ....

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.... economical to mine. “Without the pool of validated and scrubbed data that a data warehouse provides, the process requires considerable additional effort to pre-process the data” (SAS Institute). There are several different types of models and algorithms used to “mine” the data. These include, but are not limited to, neural networks, decision trees, rule induction, boosting, and genetic algorithms. is largely, if not entirely used for business purposes. The highest users of include banking, financial, and telecommunications industries (Two Crows). will have a different effect on different industries in the business w ....