Beginning of Essay
What is hype? Hype is defined as promotional publicity of an extravagant or contrived kind. It is used to lure the consumer to a certain product or an event of some kind. The competition for the consumer's attention is intense and even desperate at times. Throug ....

Middle of Essay
.... was a sixth grade school teacher in New York City. With guitarist Paul Stanley, he formed a band called Wicked Lester that played in small clubs and bars around New York. That band quickly failed. "Wicked Lester just wasn't the deadly rock n' roll assault squad they had always wanted" (Kitts 12). But Simmons and Stanley felt they could and would become stars. They invested in some large equipment and decided to start a major rock band. From the hordes of drummers, they chose Peter Criss, who had been advertising himself in New York newspapers. They auditioned over thirty guitarists and chose Ace Frehley, who had been delivering liquor for a li ....