Beginning of Essay
Through and other carefully calculated marketing techniques the media is able to dictate the products consumers purchase. The media airs commercials throughout television shows, radio shows, and even has made its way into the internet by creating banners which ad ....

Middle of Essay
.... television commercials numerous marketing techniques are utilized to create visual and sound appeal to consumers. The benefit of television advertising is the combination of site and sound, being able to see that beautiful woman drink that soda and hearing her reaction is why televisions advertising are so successful. Companies use popular and appealing people in most commercials such as, models, movie or television stars, and even professional athletes to endorse their products. They figure if children and even some adults idolize and look up the people in the commercials they will want to use the same products their idols use. Aside from televi ....