Beginning of Essay
Answers to the question of whether advertising media are operating ethically must be sought within the context of what advertising intends to do and the role it plays in the American media system. Advertiser’s main purpose is to make consumers aware of new prod ....

Middle of Essay
.... in quantity. Advertisers assume that we have the rationality to make decisions based on the information we are given, but how can we possibly make a rational decision when much of the information is left out? Or when the information given are exaggerations or downright lies? Advertisers should also provide the greatest good to the most people, not just the greatest number of products sold to the most people. With this in mind, I’d like to discuss a few of the more abundant methods advertisers employ in order to deceive potential consumers and emphasize the features of their products. One of them is the appeal to an authority. This is cle ....