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Advertisements And The Consumer
Beginning of Essay
Throughout our everyday lives we are bombarded with an array of advertisements. Whether it is the TV, radio, newspaper, or billboards, the goal of advertising is the same. The goal of most advertising is to twist the truth - or in other words, to deceive.
I will .... Middle of Essay
.... ads are both for beauty soap. The second ad is for Resinal Soap (1922) and the third ad is for Lux Toilet Soap (1934). Resinal Soap manufactures incorporate fear. The manufacture claims if you do not use this soap no man will ever find you attractive enough to marry, even if you are intelligent and have a great sense of humor. The ad for Lux Toilet Soap shows several shots of a beautiful Hollywood star. She is giving her testimonial of the product. Through manipulating the star's testimonial, the advertiser feeds us several lies. The first is, if you use this soap then you will be more attractive, receive admiration, and you will also find love. ....
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Words: 684 - Pages: 3
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