Beginning of Essay
There is no dispute over the power of advertising to inform consumers of the various available products, and in today's economy, effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company ....

Middle of Essay
.... affection, tenderness, fear, romance, generosity, and sensory pleasure. Advertisers, therefore, use actors or actresses who can trigger an emotional response from one of the above-mentioned attributes, encouraging the consumer to buy the product. Since effectiveness is gender linked, demographics play an essential role in determining which sex will buy the product. In the average home, women are the purchasers of household products, such as food and drinks, or soaps and shampoos, therefore advertisements for these products target women. Although sexually oriented advertisements aimed to women do not occur as often as they do for men, they are ....