Beginning of Essay
Nowadays, Pharmaceutical companies spend more advertising dollars toward TV than magazines. Two years ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category ....

Middle of Essay
.... magazines and newspapers through November of last year. As the result, magazines' numbers were declining, such as Rodale Press’ Prevention and Men’s Health, which are health-related books. Moreover, large consumers' books, such as Time Inc.’s Time and People and Washington Post Co.’s Newsweek were losing pharmaceutical advertising. Nevertheless, prescription drug marketers continued to move to TV, though ScheringpPloug Corp. continued to place their advertising in print because print because they can provide information and depth than broadcasting it. Also, Time Inc.’s Life attained double-digit gains because magazine ads give more-detail ....