Beginning of Essay
There is no doubt that Victoria’s Secret has done extremely well in the lingerie market. Gap has established a strong name in the field of clothing in women’s and men’s casual dress. Gap is now discussing opening what will become GapBody. A branch from t ....

Middle of Essay
.... socially acceptable then ever. Gap has established a tremendous relationship market with its customers. Shoppers are turning away from the department stores and shopping at specialty shops. Shops such as the Gap, Abercrombie and Fitch, Structure and others. Shops that get more personal with the customer and have more selection than department stores. It is essential that GapBody delights the customer as they have in the past. Seeing how Customers are staying away from department stores so that they get personal treatment it is important that GapBody offers different variations of lingerie than Victoria’s Secret, so it reaches not only t ....