Beginning of Essay
Since its incorporation in 1946, Sony has been one of the worlds leading companies. It’s been on the cutting edge of technology and innovative products since its inception. As a matter of fact, Sony’s old name was Tokyo Telecommunications Company. The compa ....

Middle of Essay
.... and feels that its success in products that do work far exceeds poor investments. This may work well in a market with minimal competition, but Sony is not in such a market. Consumer electronics is becoming increasingly competitive and cost driven. Companies must have a balance of creating products for an existing market as well as creating markets for new product. Morita once said, “We don’t market products that have already been developed; rather, we develop markets for the products we make.” This mindset may be why Morita is no longer CEO of Sony Corporation. An example of failing to create a market for its product is the Sony Beta ....