Beginning of Essay
Having identified Safeway’s main competitors (Tesco and Asda), there are numerous aspects of company performance which need addressing and maintaining in order to remain within the “elite” bracket of this fiercely competitive market. Before we look at these ....

Middle of Essay
.... at 5.9% against Tesco’s 18.47%. This suggests that Tesco are “running away” with the competition – having analysed them, there are measures we can take to reduce this deficit. A wider range of products and services will provide Safeway with a more powerful “pulling” ability, thus increasing sales and profits: Clothing is an area of growth within supermarkets – due to their size, large supermarkets are able to purchase garments in large quantities, thus retailing them at a great discount compared to high street stores. Safeway have entered this area through children’s clothing, but should consider progressing to a fuller ran ....