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The McDonaldization Of Society
Beginning of Essay
George Ritzer has taken central elements of the work of Max Weber, expanded and updated them, and produced a critical analysis of the impact of social structural change on human interaction and identity. The central theme in Weber's analysis of modern society was .... Middle of Essay .... part of the Twentieth Century the socially structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization further into the realm of everyday interaction and individual identity. McDonald's serves as the case model of this process in the 1990's.
...McDonaldization,...is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. (Ritzer, 1993:1)
How Far Has It Gone?
Since 1955 McDonald's has grown to over 12,000 outlets worldwide. The central concepts employed in the fas ....
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Words: 1565 - Pages: 6
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