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Analysis Of Radio Station Mergers And Acquisitions
Beginning of Essay
The radio industry is seeing rapid mergers and single companies buying many radio stations at one time. The trend now is for Communication companies to own several radio stations in a single market. As a result of these proposed mergers and acquisitions, the F .... Middle of Essay
.... would give companies control over 60% or more of the local radio advertising revenue market. Officials have previously allowed one company to own up to 53% of the local radio advertising revenue market. With these current deals, the threshold would push that to 75%. The FCC currently has no magic number for reviewing local advertising revenue.
One of the cases that the FCC is currently reviewing is Regent Communications’ acquisition of four radio stations in Redding, California. Officials have said that if this deal goes through, one company would control 64% of the local radio revenue and would also give two companies a whopping 99.6% of the ....
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Words: 435 - Pages: 2
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