Beginning of Essay
Organisational or corporate culture is widely held to refer to a system of shared meanings held by members that distinguishes the organisation from other organisations, that is a set of shared key characteristics or values. The culture that an organisation has wi ....

Middle of Essay
.... thirsty for success in an emergent market such as Steve Job's Apple Computers in the early eighties. Here was a company led by a very strong character who was highly motivated, possessed a highly practical imagination and was fanatical about detail. He built up a multinational company on the strength of his ability to promote free thinking coupled with the attention to detail that is required to produce a world class computer within the organisation that he ran. It is quite clear that if the cultures of these two organisations were transposed there would be internal chaos and the company's would lose their positions within their markets. A ....