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Harley - Davidson Inc. Motorcycle Industry
Beginning of Essay
INTRODUCTION
The purpose of this report is to develop a strategic corporate objective
for HarleyDavidson Inc., a publicly traded, employee owned manufacturer of
heavyweight motorcycles, recreational and commercial vehicles, military defense
items, and small engin .... Middle of Essay
.... income.
Sales of accessories and parts make up 36% of total retail sales and is a
viable area for producers to explore because people want something to
differentiate their bikes. Previously, motorcycles were viewed as a cheap means
of transportation. By 1992, they came to be viewed as a recreational, or a
luxury item. This new perception of motorcycles led to the introduction of more
expensive models with higher prices. This led to the introduction of consumer
financing, one of the fastest growing service areas in the motorcycle industry.
MISSION
Harley's strategic objective is to continue to provide safe, high
technology heavyweight bi ....
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Words: 2777 - Pages: 11
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