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Location Analysis Of A Franchise Resturaunt
Beginning of Essay
Problem Statement:
Boston Pizza International Inc. is a Canadian owned and operated
restaurant. It has many facilities in Canada and has opened facilities in the
United States and in Southeast Asia. Boston Pizza is penetrating further into
the Canadian m .... Middle of Essay
.... odd because Boston is the name of a city in the
United States, and has nothing to do with a pizza restaurant located in Edmonton.
Ron Coyle, the original owner, named the restaurant 'Boston' because the Boston
Bruins NHL hockey team was the favorite of the Edmonton area in the 1960's and
he wanted his business to use sports as a promotion. Another reason, which may
have been more of a coincidence, was that his accountant's surname was Boston
("only way", 37).
Boston Pizza and Spaghetti House became a popular restaurant and in 1968
it began to operate as a franchise. In mid-1968, Jim Treliving, a former drum
major for the RCMP, and his ....
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Words: 2420 - Pages: 9
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