Beginning of Essay
PROBLEM STATEMENT : In order for McDonald's to reach its goal of "par excellence", it must use the full meaning and definition of marketing. Marketing is giving the target market what they want, when and where they want it, at a price they are willing to pay for i ....

Middle of Essay
.... the fast food industry. The changes we saw included, for example, the fact that women were now a major part of the work force and dual income families were becoming a more common occurrence. McDonald's became a mastermind of marketing toward specific markets by pioneering ideas such as breakfast menus, healthier choices and alternatives, and "adult" foods. McDonald's has truly evolved into a world power by paying attention to the needs and wants of the changing market and adjusting to these needs. LINKING THEORY : Ray Kroc saw early on what needed to be done. He changed what was at one time a product orientation, into a marketing orientation. Bac ....