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Ford Motor Company
Beginning of Essay
is the world's largest producer of trucks, and the second
largest producer of cars and trucks combined. Ford has manufacturing, assembly
or sales affiliates in 34 countries and Ford companies employed 337,800 people
world-wide in 1996.
Ford has manufacturing faci .... Middle of Essay .... the time taken
to develop a new vehicle from 48 to 24 months and reducing engines,
transmissions, and basic vehicle platforms by 30% worldwide. Ford hopes that by
pooling global skills and resources will result in more variations on each
vehicle platform, increasing the number of vehicles introduced over the next
five years by 50%.
One of the key strategies behind the realignment has been growth. Ford has
launched a variety of new initiatives throughout the world, with joint ventures
for the assembly of vehicles in countries as diverse as China, India, Thailand
and Vietnam. In China, Ford expects to begin production of light trucks with a
compan ....
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Words: 3547 - Pages: 13
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