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Colgate Palmolive
Beginning of Essay
With a continuous expansion in it's product line, Colgate-Palmolive is
taking on the look of one of the most stable stocks on the exchange. Colgate
has a wide variety of products sold around the globe including, Colgate
Toothpastes, Speed Stick Deodorants, Ajax S .... Middle of Essay .... was on a roll with sales passing the 1 billion dollar
mark. In the years after, Colgate began acquiring major companies and expanding
its product line with the purchases of Hill's Pet Products in 1976, the Mennen
Company in 1992 and in 1993 acquired the liquid soap brands of S.C. Johnson.
Before the purchase of Mennen Co. in 1992, Colgate Palmolive had no major
presence in the deodorant industry. With the purchase of Mennen Co. they held
16% of the deodorant market but had to compete with Proctor and Gamble, who held
26% of the market with products such as Sure, Secret and Old Spice.
After the purchase of Mennen Co., which was ....
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Words: 709 - Pages: 3
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